• Health Sector
• Financial Sector
• Data Governance
• Legal Requirements

Privacy Enhancing Tech offers a secure way to use data, promising to unlock new use-cases. However, uncertainty around the legal status of data processed by PETs might impact their adoption. This session will explore the legal implications of using Privacy Enhancing Technology and how they impact key privacy principles such as: transparency, anonymisation, data transfers, etc.

In the modern world of data privacy regulations, it is no longer possible to join data sets collected from different sources for different purposes without a lawful basis such as explicit consent. This session will introduce the latest innovations in data collaboration, clean rooms and enablement strategies that leverage privacy-enhancing technologies to fast-track analytics programs.

There is brewing curiosity about how advertising manages to break through the third-party problem despite privacy concerns. Discuss the significant risks that signal loss poses for both advertisers and publishers if ads cannot be shown on platforms. Explore how technology takes precedence over privacy concerns when new parties join conversations about advertising partnerships, even within large marketplaces like Magnite. Is the key to breaking through the third-party problem lie in a high enough financial incentive? 

This panel discusses the importance of having all stakeholders on board, from legal compliance to security teams, to ensure the effective implementation of privacy-enhancing technologies. There must be an acknowledgement that technology obstacles are common in two-sided marketplaces, where one party may be more familiar with the technology involved than others, causing pilot projects to fail at early stages. In order to solve these problems, there needs to be a focus shift from technology implementation to enabling value across different functions. Learn more about the organisational hurdles for implementing PETs and how cross-functional collaboration can overcome them.

As data becomes more valuable, it's important for data scientists to leverage privacy-enhancing technologies (PETs) while ensuring the integrity of their results through appropriate legal and governance frameworks, including audits. However, it's also crucial for PETs to be made more accessible to non-technical users. To make PETs work effectively, all players, from legal compliance to security teams, must come together. It's also important to focus less on technology and more on enabling value across different functions.

While the digitisation of information continues to grow, organisations must be strategic about preserving privacy. Regulations, governance, and policies are all at the forefront of standardising data collaboration practices. While they may differ by nation, industry, or even project type or scope, data-driven enterprise customers understand the importance of these standards. To stay on top of developments in the PETs landscape, it's important for data-driven enterprises to understand how it has changed, how it will evolve, and what the top priorities should be.

Are you curious about how privacy-enhancing technologies (PETs) can help enterprise data professionals? Explore the fundamentals of PETs and how they can benefit your organisation. You will learn how PETs are not a magic bullet, and they need to be combined to improve your company's data strategies. We will also compare different PETs to show you how to find the right solutions for your needs. By analysing the differences between PETs like FHE vs TEE or MPC vs FL, you'll be able to determine the best option for your organisation. We'll also examine how different combinations of PETs enable you to plan what's needed to succeed in your organization. The outcome will be an enhancement of your expertise in order to take your data strategy to new heights.